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Hosted by the Izmir Metropolitan Municipality and organized in cooperation with İZFAŞ and TÜRSAB, the sector meeting of TTI Izmir 2025 – International Tourism Trade Expo & Congress brought together leading representatives of the tourism industry.

TTI Izmir – International Tourism Trade Expo & Congress will be held for the 19th time at Fuar Izmir between December 3–5, 2025. Ahead of the expo, a meeting was organized at the Historic Gas Factory, bringing together industry representatives and institutions. During this preparatory gathering for TTI Izmir 2025, the current status of the expo and the innovations planned for this year were shared, while participants’ expectations and evaluations were also received.

Izmir Metropolitan Municipality Deputy Mayor Dr. Zafer Levent Yıldır emphasized in his speech that Izmir, with its thousands-year-old history, is one of the most important centers of tourism in Turkey. He underlined that the municipality acts with a strategic vision aimed at carrying this strong heritage into the future. Yıldır said, “We want to preserve and carry the city’s historical heritage, cultural values, and natural beauty into the future with a sustainable approach. With its unique past, Izmir is not only a tourism destination but also a symbol of a living culture that produces, shares, and grows on this land. Strengthening Izmir’s tourism potential at both national and international levels requires branding, strong public-private cooperation, and collective wisdom. The TTI Izmir Expo plays a major role in growing our city’s tourism brand. Your participation, support, and contributions will be the strongest resource in enhancing Izmir’s tourism potential at a global level,” he said. Yıldır added, “The strength of Izmir lies in its people who produce together, share together, and believe in the future. This city belongs to all of us. With this belief, we will shape the future of tourism together at TTI Izmir.”

Expo Innovations Announced

İZFAŞ General Manager Tuğçe Cumalıoğlu announced that many innovations will be introduced during the 19th edition of TTI Izmir, noting that this year’s expo will focus on sustainability, digitalization, and international cooperation.

She said, “TTI Izmir has been the heart of tourism for 19 years. This year, we are advancing our expo further with international partnerships that strengthen our sustainable tourism vision. The expo will offer new opportunities for both industry professionals and investors. This year, TTI Izmir’s Sustainability Partner is Green Destinations, an international organization operating in 80 countries. Accredited by the Global Sustainable Tourism Council (GSTC), Green Destinations provides sustainability consultancy for Dubai Expo City, is the sustainability sponsor of the Qatar Travel Market, and has collaborated with ITB Berlin for over a decade. Their participation in TTI Izmir will strengthen the expo’s international network while contributing significantly to our city’s sustainable tourism policies.”

BookingAgora Named Vision Partner of TTI Izmir

Cumalıoğlu noted that this year’s Vision Partner of TTI Izmir is BookingAgora, which operates in global reservation technologies and tourism marketing.

“With this collaboration, TTI Izmir will bring international tourism networks together in Izmir. Through the partnership with BookingAgora, 40 international airline brands, 36 hotel brands, national tourism offices, travel agencies, car rental companies, and technology firms will gather at the expo. This strong network will increase Izmir’s international visibility,” she said.

Destination Black Sea Conference to Be Held in Izmir

Cumalıoğlu highlighted that one of the standout events of TTI Izmir will be the Destination Black Sea Conference. She stated that within the scope of the project carried out by the Black Sea Confederation, representatives from 18 provinces in the Black Sea Region will convene at the conference held during the expo.

Emphasis on Solidarity and Cooperation

Chairperson of TÜRSAB Izmir Regional Representation İsmail Hakkı Karadeveci emphasized that Izmir is not just a destination but a strong brand that stands out with its history, culture, nature, gastronomy, and people. He noted that they work with all stakeholders to grow this brand and position it where it deserves in global tourism.

Karadeveci stated, “The challenges we have experienced, from the pandemic to economic fluctuations, have shown that tourism can only stand strong through solidarity, innovation, and cooperation. Together with agencies, hotels, guides, and the transportation sector, we are developing new projects to expand Izmir’s tourism to all 12 months and increase high-quality tourism. As TÜRSAB, we are taking strong steps in education, digital transformation, regional promotion, and new market exploration. The Izmir Tourism Expo is a concrete reflection of these efforts. We believe that TTI Izmir will open doors to new collaborations and value-adding developments in the sector,” expressing his hopes that this meeting will give new momentum to Izmir’s tourism.

İZFAŞ Fairs Director Yeşim Yiğit also provided information on this year’s expo, its opportunities, and planned activities.

International Participation Strengthens

TTI Izmir will once again bring together international tourism professionals this year. Through the online platform prepared in advance, exhibitors and visitors will be matched according to their areas of interest, and a business-to-business (B2B) meeting program will be implemented.

Thanks to the Hosted Buyer Program organized in cooperation with Turkish Airlines, international buyers will conduct one-on-one business meetings with expo participants. Delegations from Germany, the United Kingdom, the Netherlands, Spain, Portugal, Italy, Azerbaijan, Russia, Kazakhstan, China, India, Egypt, Tunisia, Lebanon, Qatar, Kuwait, the United Arab Emirates, as well as representatives from the Far East and South America, will attend. This diversity will contribute to new international collaborations.

At the TTI Stage, sessions will focus on sustainable tourism, environmental responsibility, digital transformation, destination management, and experience-oriented tourism.